In August of 2014, a 365 meter toll road was built between Bath and Bristol England, by the town of Kelston, to circumvent a segment of the heavily traveled A431 Kelston Road, which was temporary closed due to a landslide. It was financed and operated by then 62 year old local businessman Mike Watts, with help from his wife, to create an alternative to the 16km (10 mile) official detour.
Watts privately funded the project, even putting his house up for collateral, and built the road through a local farmer's field. Many drivers chose to use this small road to avoid the very lengthy official detour.
From the very beginning, Mike was somewhat at odds with the Bath and North East Somerset Council, because he began operating the road before asking for official permission. Over the course of the road's operation, the council questioned the road's legitimacy and required Mike to meet regulations that he considered burdensome. Thus, he built and operated the road without, and arguably inspite of, government incentives. What remains to determine is whether the government required some of the favorable policies he had (see Results below).
The possible incentives which arguably remain are profit, noteriety, desire to use the road himself, and desire to help his community. Profit incentive may also be unlikely however, since he often spoke of what it would take to break even.
The results in this story are mixed. Mike and his wife did not end up breaking even, though he claims to still be happy with his decision to build the road, and the community seems to be grateful to him for it. He offered certain amenities that one would expect from a public access road. However, the Council named some complaints about potential damage done by the road.
Mike's initial investment was for £150,000. In the end, Mike and his wife ended up losing roughly £10,000 to £15,000. However, it was in large part because the Council repaired the A431 Kelston Road more than a month ahead of schedule. Mike also claims that he spent £25,000 meeting the Council's regulations.
The road was free to use by emergency vehicles. He also offered a discount to parents of local Oldfield School students, who frequently needed to pass the A431 obstruction. However that discount was discontinued about a month later when the toll road's financial outlook worsened.
According to the Council mentioned that there was a possibility of damage to an archaeological site:
The toll road goes through an area of medieval strip lynchets and field boundary earthworks and will have damaged the archaeology. Ordinarily a development proposed in an area of known archaeological interest would be required to carry out archaeological investigations before going ahead so that any archaeological remains are recorded, but as the development went ahead without consent this didn’t happen. Archaeological investigations will need to be carried out during the reinstatement of the land in order to understand what was there and the damage caused.
However, Watts objected that the Council took a long time to raise this objection:
There have been objections on the website regarding archaeology – where have they dug that up from at this late stage?